Welcome to the new Authentics Foundation website.
You’ll notice a new look to our dontbuyfakes.com design but the site is much more than that. Based on your comments and requests, we have transformed our site into a newspaper format so that we can add consumer education information about subjects we haven’t reported on previously. For instance, food fraud is a far bigger problem than most people know. While shopping at a grocery store, shoppers believe they are buying a true brand but unfortunately that’s not always the case. It’s true — food can be counterfeited just as luxury handbags, sneakers, CD’s/DVD’s and airplane parts can. And food piracy is also on the rise. When shopping for Italian parmesan at the supermarket, and you see the flag of Italy on the cheese wrapper, don’t assume it was made in Italy. That cheese could have been produced in Wisconsin but companies want consumers to think that they are buying a truly Italian product. That’s called food piracy. dontbuyfakes.com will give our users safety information that they can use to help guide their own purchase decisions.
We will also feature a monthly Guest Editor’s column, written by intellectual property executives, lawyers, law enforcement executives and CEO’s who have an interest in anticounterfeiting initiatives. We’ve also made the site far more clicker-friendly for ease of use.
Most importantly, keep in mind that purchasing a fake is not a victimless crime. The revenue generated by counterfeits supports egregious child labor that steal childhoods, drug cartels, money laundering and terrorism. You might remember the terrorist Madrid train bombings in 2004. 191 innocent people were killed and 1,800 were injured. Al-Qaeda claimed responsibility for this attack and they financially supported this terrorist action from the sale of counterfeit CD’s and DVD’s.
Be aware, be smart, don’t willingly buy counterfeit goods and be very, very careful when shopping for anything on line so that you are not unwittingly buying a counterfeit. Make sure the website is real by reading the very small print that is usually at the bottom of a site. If the language is awkward, if there is even one misspelling and if there is no way to call or connect to the company, you can be sure it’s a fake site. When buying consumer goods on line, only purchase from major department stores or the brands’ own website.
And the most obvious lesson is that if the price is too good to be true, you are most likely buying a fake. Major brands, such as Louis Vuitton, never have markdowns, never have a hangtag on their items, never sell to outlets and never sell to other websites except their own.
Please let us hear from you. You can report fakes, tell us what is on your mind or just give us your point of view. We look forward to your comments at firstname.lastname@example.org
Thank you for taking a look at dontbuyfakes.com
Valerie Salembier/Editor in Chief